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Philotimo / φιλότιμο

We work to modernize death policies and to

normalize the conversation around death to create generational wellness. We produce educational resources and materials around the subjects of death, dying, and grief in a relatable, empathetic, and engaging way.

What does Philotimo mean?

In Greek, Philotimo translates to "love of honour," but means so much more.

It's always doing what's right and leading with love– it's a way of living that enhances the world and the lives of those in it.

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Testimonials & Reviews


This is a hard road guided by two empathetic and smart people. You're in safe hands.


I love that someone out there has the courage to talk about a topic that's historically been so difficult to address.


I love the combination of humor with the topic of death.


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